You have important data to share and you want to make a point; what’s the best way to approach it? Infographics!
Infographics combine short, snappy text and data in a graphic form. The visual appeal of the infographic attracts the eye. It makes the content easy to digest and more memorable than simply presenting raw facts. In this article, we explore the role of infographics in making external and internal communications impactful.
Customers deserve to feel valued. Every interaction should reinforce the fact that they made the right decision in doing business with you. Let me share how professional, branded documents help to deliver a consistent message that differentiates your brand in a highly competitive market.
Company branding typically focuses on attracting and engaging customers. Businesses want consumers to perceive them in the best light, but what about their staff? Internal branding is often neglected. It is assumed that every member of the team is already convinced; they don’t need persuading about the brand value. Is this a fair assumption?
Social Media offers an accessible, affordable means of marketing. It provides SMEs with an opportunity to compete alongside established brand leaders. On the flip side, it can consume a considerable amount of time, so how can you make it work for your business?
In these times of flux, it’s more important than ever to make new members of the team feel welcomed. Especially if they will be working remotely or at least not in the usual busy office environment of olden days!
A Staff Handbook can be a great way to make people feel part of the team and to share essential knowledge. Not only the policies but the company vision and spirit.
As a sole trader or small business owner, what happens if the worst happens?
Your clients rely on you to provide them with a service. With all the best intentions, there may be a time when you aren’t able to turn up for work. What needs to happen to protect your business and your customers?
Improve efficiency and consistency with branded documents.
Darwin identified that survival was most likely when species were able to adapt and adjust to a changing environment. The same is true of businesses and this theory has been certainly been put to the test through the pandemic.
A video conference call, while not the same as a face-to-face meeting, has the same purpose: to bring people together with an agenda in common and with a view to sharing information, be that a formal client meeting or a casual chat with your friends. As Bob Hoskins said in the BT adverts of the 1990’s “It’s good to talk”
Collaboration is working with others to achieve your goals. It means that we can expand, think bigger and achieve more.
As small business owners, we are often encouraged to niche and specialise but that can make it hard to take work of a wider scope. Collaborating, therefore, can mean being more agile, taking on bigger projects, reaching a wider audience and involving experts that specialise in different aspects of a job.
When presenting to an audience, making a good impression is key. Consistency in the way you look and what you say are really important. If you are using slides it’s essential that these back up what you are saying and don’t detract from your message.
We all communicate every day. The good thing about written communication is that we have longer to plan our message, which is just as well because it’s much easier to be misunderstood or simply ignored.
Whether a user guide, sales report, fillable form, meeting agenda or simply an email, communicating effectively requires some thought.
Do you ever feel like a failure? Even if you appear to be successful, are you worried that you could get found out for the fraud you are any moment? Well you’re not alone. It’s far more common than you think.
Do you think asking for help is a sign of weakness? It might surprise you that it can actually be a strength. It’s no great surprise that we consider solving challenges on our own, being independent and being self-sufficient, as strengths. But what about when we are stuck?
281 billion emails are sent and received each day worldwide, according to statistica.com. Think about your own email inbox for a moment. How many do you get a day? But more importantly, how many do you read?
NLP can totally transform your communication. In this short blog, I will give you my 3 top tips, to using the power of NLP to make your communication more positive. What is NLP? NLP standards for Neuro Linguistic Programming.
It used to be said that if someone liked your service they would tell 4 people and if they didn’t they told about 10. Now, thanks to social media, they can tell everyone they know and many more that they don’t. But that doesn’t mean that they will always tell you!
I think it is fair to say that most people avoid giving feedback. I know it can make me feel uncomfortable. But I want the people I work with to be successful, and the best way I can help them is by giving them feedback.
One of my favourite quotes about learning is by Benjamin Franklin “Tell me and I forget, teach me and I may remember, involve me and I learn.”There are a few things you can do to create an environment where people feel involved, engaged and curious from the moment they walk into the room.
The GDPR (General Data Protection Regulation) builds on the existing Data protection act 1998. GDPR will apply to any business that processes personal data of EU citizens and will give individuals more rights on how businesses use their data.
Networking is a key way to meet new people that may benefit your company. In business, you need customers. Everyone you meet is a potential client or knows someone who could potentially want your product or service, at some point.
When I was just starting my company, I had some advice from a business coach to get out there and network. It was one of the most terrify thoughts, I was to voluntarily walk into a room full of complete strangers and talk about myself. Crazy!